Research on Initial Trust Model for Online Agricultural Product Consumers

Do Consumers Trust Online Product Reviews? An Experimental Study of Biases in Online Product Reviews

Previous studies have identified the impact of self-selection biases in online product reviews on consumer surplus. However, no empirical study has studied how the consumers evaluate the rating distributions of online reviews, especially when credibility of reviews is susceptible to be jeopardized by self-selection biases. This study investigates how the existence of different types of self-sel...

The Impact of Website Personality on Consumers' Initial Trust towards Online Retailing Websites

E-tailing websites are often perceived to be static, impersonal and distant. However, with the movement of the World Wide Web to Web 2.0 in recent years, these online websites have been found to display personalities akin to ‘humanistic’ qualities and project impressions much like its retailing counterpart i.e. salespeople. This paper examines the personality of e-tailing websites and their imp...

The influence of online product recommendations on consumers’ online choices

This study investigates consumers’ usage of online recommendation sources and their influence on online product choices. A 3 (websites)× 4 (recommendation sources) × 2 (products) online experiment was conducted with 487 subjects. Results indicate that subjects who consulted product recommendations selected recommended products twice as often as subjects who did not consult recommendations. The ...

Perceptions of Trust Between Online Auction Consumers

Trust between partners is a precondition for business transactions. The perceptions of trust were studied among the users of a popular Finnish online auction site, ‘Huuto.net’. Results are based on interview and survey data collected from 358 users. According to the interviews, a reputation system that is based on user feedback is essential for the evaluation of other users and their reliabilit...

The effects of Web assurance seals on consumers' initial trust in an online vendor: A functional perspective